One Year After GOP Autopsy, DNC Releases Report and Website on GOP Rebrand Failure

On Tuesday, DNC Chair Debbie Wasserman Schultz held a press conference to release a new DNC report and website on the RNC’s failed Autopsy Report titled, “One Year Later, Same Old Party.”

To view the report, click HERE or visit

Exactly one year ago, RNC Chairman Reince Priebus spoke at the National Press Club and laid out a plan to rebrand the Republican Party, and reach out to constituencies that rejected the party in droves during the 2012 election. Today, DNC Chair Wasserman Schultz stood in the same building and helped explain how the party’s effort has failed at every level. The DNC’s report details the failure of the rebrand in all 50 states and a new interactive website serves as a resource on Republicans in every state saying and doing things that continue to alienate large swaths of the electorate.

The DNC’s report finds that hiring “outreach staff” and working on how Republican candidates speak to constituencies, does not change the GOP’s offensive policies toward the very groups the Republican Party is courting, including women, people of color, young people and the LGBT community. As the DNC’s report says, “The biggest problem for the Republican Party has never been its primary calendar, its campaign tactics, or a lack of trainings. Their biggest problem is who they are, what they believe, what they say, and how they govern.”

At the conference announcing the report and website, DNC Chair Wasserman Schultz said, “What changes we have seen from the Republican Party are superficial and tactical but do little to address their core problem – that they have an out of touch agenda that prioritizes opportunity for some instead of opportunity for all…The GOP has failed to change their actions or tone from the party that in 2012 told immigrants they should ‘self deport’ and women that they had the ability to ‘shut that whole thing down’ when raped.

“In the past year, we’ve heard Republican leaders and operatives call a female candidate an ‘empty dress,’ talk about women’s libidos, and – once again – try to downplay abuse.

“We’ve heard them use derogatory terms to describe Latino immigrants who are looking to make a life for themselves in America; use insulting stereotypes for African-Americans and our President that are better left in the dustbins of history; and support outright discrimination against LGBT Americans at all levels.

“Sadly, this type of rhetoric is only the beginning of their problems – their policies are simply out of step with the majority of American voters.”

The DNC report goes through the Republican Party’s progress with six of the demographic groups the Autopsy highlighted, and shows how a year later, the GOP is just a year older, but nothing around its policies has changed. These groups include: the middle class, women, Latinos, African Americans, the LGBT community, and young Americans.

Here are just a few examples that the report covers:

  • New Mexico’s Congressman Steve Pearce says “The wife is to voluntarily submit to her husband.” Really Steve?
  • Senate Minority Leader Mitch McConnell of Kentucky opposes any level of increase to the minimum wage.
  • Iowa US Senate candidate Mark Jacobs said of reaching women voters, “I think you have to connect with women on an emotional level.”
  •  “My father had a ranch; we used to hire 50 to 60 wetbacks to pick tomatoes.” – Alaska Congressman Don Young.
  •  “We have got this tailspin of culture, in our inner cities in particular, of men not working and just generations of men not even thinking about working or learning the value and the culture of work, and so there is a real culture problem here that has to be dealt with” – Wisconsin Congressman Paul Ryan.
  • “I think a much better analogy would have been brother and sister, don’t you?” – Pennsylvania Gov. Tom Corbett said of same-sex marriage.
  •  “I’m all for not allowing a 12-year-old to work 40 hours… But a 12-year-old working eight to 10 hours a week or a 14-year-old working 12 to 15 hours a week is not bad.” — Maine Gov. Paul LePage.